Who is a Digital Adoption Manager?

A digital adoption manager aids in the efficient implementation of technology inside a company. They implement digital adoption campaigns, track their progress, and provide ROI reports. Working with internal (and sometimes external) stakeholders to identify any adoption roadblocks, then developing and implementing solutions to overcome them.

A digital adoption manager aids in the efficient implementation of technology inside a company. They implement digital adoption campaigns, track their progress, and provide ROI reports. Working with internal (and sometimes external) stakeholders to identify any adoption roadblocks, then developing and implementing solutions to overcome them. 

The following are some of the responsibilities of a Digital Adoption Manager in general:

  • Taking charge of the implementation of digital adoption programs
  • Recognizing the obstacles to adoption
  • Creating strategies for overcoming adoption roadblocks
  • Measuring the return on investment (ROI) of digital adoption programs
  • Set smart goals and follow through on them

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