What is Digital Adoption?

The term "digital adoption" refers to a state in which people can increase digital tools as designed and their full potential. When consumers attain digital adoption, they learn how to use a piece of software and leverage its advanced features to develop new and inventive ideas and processes.

People tend to believe that digital adoption is all about software adoption, but that’s not true. The adoption of software is a step in the digital adoption process. Digital adoption, on the other hand, has a broader scope.